A new restaurant in Naperville, IL to bring elevated american cuisine in a laid back, timeless atmosphere.
The canvas was empty. No name. Nada. The goal was to develop a visual identity for completely new restaraunt concept. We went through naming, creative direction, identity development, collateral and web design. All in partnership with Siren Betty Design and Tartan Realty Group.
Collateral included a large format minimalist style menu, coasters and custom print take out bags.
As a bonus, we worked through some swag that could be used for additional sales from t-shirts to coasters and more.