MaxRewards

On a mission to unlock financial potential of millions of people across the world.

Let's Go!

My Role

I joined MaxRewards as employee #7 to help scale design across the company with the ultimate goal to accelerate the company towards Series A. This involved two initiatives.

1. Define The Brand

Develop out the visual identity and create consistency across marketing and product.

2. Refresh The Product

After multiple discussions, we decided to give the entire app a refresh from the ground up.

Refining The Identity

Problem

The website and app were very inconsistent. Different colors were being used on each. There wasn't a cohesive brand identity for the company to scale with.

Solution

We made minor tweaks to the logo, defined the entire color palette, illustration styles, icon styles, and typography. The end result was a consistent and cohesive brand that walks the talk.

Refresh The Product